Zee Cinema & Rubicon enter a special sponsorship deal


Zee Cinema, known to be the ultimate Hindi movie destination dedicated to Bollywood movie lovers has never shied away from innovation and pioneering. Be it revolutionizing the movie viewing experience on satellite television by introducing India's first 24 hours Hindi movies channel or acquiring movies to own the largest movie library, Zee Cinema has always aimed to offer unique propositions to all stakeholders. In yet another attempt to offer an exceptional value to a client, Zee Cinema has created a special sponsorship package for its client Rubicon.

The channel has signed a long term contract with Rubicon, creating exclusive properties suiting the client's requirements. The first property called the Rubicon Amitabh Special will showcase blockbuster movies starring the living legend Amitabh Bachchan once every month and the second property named Rubicon Family Movie Nights is a bi-weekly property showcasing yesteryear classics and latest superhits on Wednesdays and Sundays respectively. Rubicon will get exclusive sponsorship for these properties.

Vasdev Tuli, Head of Sales, Zee Network said, This is the very first time Zee Cinema has created a bespoke partnership / initiative like this. We're really excited about our partnership with Rubicon, a brand with such a great profile with our viewers.

Adrian Troy, Head of Marketing, AG Barr said,Rubicon has been a favourite amongst South Asian families for over 30 years. This partnership does more that target family moments, it helps Asian Mums create those moments too.

Dani Briers, Managing Director of PHD in Manchester said, Zee Cinema was the perfect solution for Rubicon to talk directly to their intended audience of South Asians and strengthen the brands role in their lives.

Debarshi Pandit, Director, OMG Ethnic said, We wanted this partnership's aim to not just associate Rubicon with family moments, but actively bring the family together while watching their favourite films on Zee Cinema.

With such unparalleled offers coming from Zee Cinema, the channel continues to be one of the most preferred Bollywood movies channel, not just for viewers, but for advertisers as well.

Watch some of the greatest Bollywood movies sponsored by Rubicon, starting this month, only on Zee Cinema.