Zee TV's unique offering "Wattan Ki Khushboo-Masalon Ka Safar" is a show full of flavours and aromas


With more than 959 million viewers in over 169 countries worldwide,Zee TV has created a strong brand equity and is the largest media franchise serving the South Asian Diaspora. The channel strives to continually serve its viewers with multi-genre programmes ranging from dramas, history, reality, films, news, cookery and exclusive local programming that educate, inspire, and entertain audiences in the UK and Europe. Since its launch in the UK in 1995, Zee TV has aimed to establish a connection with its viewers and has offered several local programmes through which it maintains an unrivalled local connect in Europe. In keeping with that, Zee TV's latest local cookery show "Wattan Ki Khushboo-Masalon Ka Safar" promises to take viewers through an exciting food journey filled with spices from diverse locations in the UK and India.

The show is an exploration of engaging stories of people, of food, of spices, of travel and most importantly of traditions and culture. The host, chef Manju Malhi is on a quest to find the taste of home in the heart of the UK. Spices have been integral to the south Asian cooking and traditions over thousands of years and they cross the barriers of language and religion; Manju finds many stories of human interest around the multi-sensory vehicle of flavours called spices. Jatin, an avid foodie and flavour enthusiast, joins Manju from India, to uncover the secrets behind these flavours and take the audience right to the source of this taste.

Together the two anchors traverse the map of India and UK following the aromas of homes that connect the royal banquets of Jodhpur to a simple family lunch in Bradford; the world's largest Cardamom auction centre to a small shop in the heart of London, a 90 minute cooking session to 400 years of spice trade history. Manju Malhi brings together all these stories and heritage and weaves together a cooking session that brings alive the taste of home.

ZEE Network Europe CEO, Mr. Neeraj Dhingra said Zee TV has been a pioneer in bringing great Asian entertainment to the UK and fostering the cultural ties with India. Our objective has been to offer innovative, engaging, and creative programming for our viewers and deliver exceptional value. We have never shied away from trying new and innovative content and with the show Wattan Ki Khushboo, we have created n unique offering through which viewers can experience the rich heritage of Indian spices. We are certain that this show in the food genre is going to resonate well with our viewers and offer unique value to the sponsor.

Manish Tiwari, Producer of the show and Managing Director Here & Now 365 said, "The entire journey of Wattan Ki Khushboo from concept to shoot to post production has been the most amazing so far in the history of whatever we have done at HNN. The story of migration is the basis of our existence as an ethnic specialist communications agency; and to go out in pursuit of understanding amazing facets of the community and the cross-cultural exchange through the medium of spices has been enriching and has added to the knowledge bank at HNN. Spices are at the heart of South Asian cooking but usually they are taken for granted. This series explores the importance, the value, the history and the celebration of South Asian flavours. From scorching sun in Rajasthan to the cool under-growths in Kerala, every region has a rich repertoire of spices to offer.And this exploration raised a lot of questions about the many stories of Asian aspiration who initiated the early exchange of cultures. This first TV production of ours has been a challenging but a heart-warming and enriching experience for the team, something which will make us proud for years to come.

The sponsor of the show, Rajah Spices perfectly befits the show's unique proposition. Rajah is a name synonym with Indian spices and its products are used both in-home for household cooking and in Indian and Asian restaurants throughout the UK.

Susana Ng, Senior Brand Manager, Rajah Spices said, "The efforts of our communications agency HNN have manifested really well in the endeavour called Wattan Ki Khushboo - Masalon Ka Safar which is scheduled to premiere on 15th August 2015 on Zee TV. Our brand and the range of products help the South Asian community recreate the taste of home here in the UK and this show is an extension of our brand story.The team at Here & Now have been instrumental in conceptualising, researching, planning and implementing this project from start till the end. And with 12 months of hard work and dedication, a rich array of endearing stories about South Asian culture, values, aspiration, travel, food and spices has been told through this 4 part series."

Manju Malhi, Chef and Anchor of Wattan Ki Khushboo said, "As a chef and food writer, I usually come across a lot of fascinating stories about flavours and recipes but Wattan Ki Khushboo has been a unique quest which has enabled me to touch upon interesting and unique facets of spices and how every conversation of ours, tradition and meal occasion is practically incomplete without spices. From exploring the history of spice trade to revisiting the legacy of spices in our customs, I have enjoyed every part of this journey. This show has revealed that there is an expert in every home cook and Rajah Spices has been a great enabler of flavours since 1931 in the lives of British Asians."

Wattan Ki Khushboo-Masalon Ka Safar starts 15th August, every Saturday 6:30 pm on Zee TV.

With more than 959 million viewers in over 169 countries worldwide, Zee TV has created a strong brand equity and is the largest media franchise serving the South Asian Diaspora. The channel strives to continually serve its viewers with multi-genre programmes ranging from dramas, history, reality, films, news, cookery and exclusive local programming that educate, inspire, and entertain audiences in the UK and Europe. Since its launch in the UK in 1995, Zee TV has aimed to establish a connection with its viewers and has offered several local programmes through which it maintains an unrivalled local connect in Europe. In keeping with that, Zee TV's latest local cookery show Wattan Ki Khushboo-Masalon Ka Safar promises to take viewers through an exciting food journey filled with spices from diverse locations in the UK and India.

The show is an exploration of engaging stories of people, of food, of spices, of travel and most importantly of traditions and culture. The host, chef Manju Malhi is on a quest to find the taste of home in the heart of the UK. Spices have been integral to the south Asian cooking and traditions over thousands of years and they cross the barriers of language and religion; Manju finds many stories of human interest around the multi-sensory vehicle of flavours called spices. Jatin, an avid foodie and flavour enthusiast, joins Manju from India, to uncover the secrets behind these flavours and take the audience right to the source of this taste.

Together the two anchors traverse the map of India and UK following the aromas of homes that connect the royal banquets of Jodhpur to a simple family lunch in Bradford; the world's largest Cardamom auction centre to a small shop in the heart of London, a 90 minute cooking session to 400 years of spice trade history. Manju Malhi brings together all these stories and heritage and weaves together a cooking session that brings alive the taste of home.

ZEE Network Europe CEO, Mr. Neeraj Dhingra said,"Zee TV has been a pioneer in bringing great Asian entertainment to the UK and fostering the cultural ties with India. Our objective has been to offer innovative, engaging, and creative programming for our viewers and deliver exceptional value. We have never shied away from trying new and innovative content and with the show Wattan Ki Khushboo, we have created n unique offering through which viewers can experience the rich heritage of Indian spices. We are certain that this show in the food genre is going to resonate well with our viewers and offer unique value to the sponsor."

Manish Tiwari, Producer of the show and Managing Director Here & Now 365 said, "The entire journey of Wattan Ki Khushboo from concept to shoot to post production has been the most amazing so far in the history of whatever we have done at HNN. The story of migration is the basis of our existence as an ethnic specialist communications agency; and to go out in pursuit of understanding amazing facets of the community and the cross-cultural exchange through the medium of spices has been enriching and has added to the knowledge bank at HNN. Spices are at the heart of South Asian cooking but usually they are taken for granted. This series explores the importance, the value, the history and the celebration of South Asian flavours. From scorching sun in Rajasthan to the cool under-growths in Kerala, every region has a rich repertoire of spices to offer.And this exploration raised a lot of questions about the many stories of Asian aspiration who initiated the early exchange of cultures.This first TV production of ours has been a challenging but a heart-warming and enriching experience for the team, something which will make us proud for years to come."

The sponsor of the show, Rajah Spices perfectly befits the show's unique proposition. Rajah is a name synonym with Indian spices and its products are used both in-home for household cooking and in Indian and Asian restaurants throughout the UK.

Susana Ng, Senior Brand Manager, Rajah Spices said, "The efforts of our communications agency HNN have manifested really well in the endeavour called Wattan Ki Khushboo - Masalon Ka Safar which is scheduled to premiere on 15th August 2015 on Zee TV. Our brand and the range of products help the South Asian community recreate the taste of home here in the UK and this show is an extension of our brand story.The team at Here & Now have been instrumental in conceptualising, researching, planning and implementing this project from start till the end. And with 12 months of hard work and dedication, a rich array of endearing stories about South Asian culture, values, aspiration, travel, food and spices has been told through this 4 part series."

Manju Malhi, Chef and Anchor of Wattan Ki Khushboo said, "As a chef and food writer, I usually come across a lot of fascinating stories about flavours and recipes but Wattan Ki Khushboo has been a unique quest which has enabled me to touch upon interesting and unique facets of spices and how every conversation of ours, tradition and meal occasion is practically incomplete without spices. From exploring the history of spice trade to revisiting the legacy of spices in our customs, I have enjoyed every part of this journey. This show has revealed that there is an expert in every home cook and Rajah Spices has been a great enabler of flavours since 1931 in the lives of British Asians."

Wattan Ki Khushboo-Masalon Ka Safar starts 15th August, every Saturday 6:30 pm on Zee TV.